Bahamian business are being more careful about the way they spend money these days. And with the economic challenge that many companies are facing today, the marketing budget is often one of the first things to get slashed.
But astute business owners know that maintaining effective marketing—especially during difficult times—is key to sustaining their business through the immediate challenges. Those business leaders have planned well and are looking past the short term difficulties to their long term growth and stability that will enable to them to meet their current and future customers' needs.
Two Nassau companies, that have their roots in serving their community for more than 65 years, are doing just that. Master Technicians and Best Buy Furniture on Village Road, Nassau, are strategically managing their marketing efforts to ensure that they can maintain their strong position in the local and national marketplace while still remaining prudent in their marketing decisions.
Keen i Media was chosen to produce a series of TV and radio commercials for Master Technicians and Best Buy Furniture. The first Best Buy Furniture TV spot went into the production stage in mid-September (2010), completed post-production on September 22, and begins airing in the last week of September.
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The TV commercial was written and directed by Keen i Media President Erik J. Russell, and was captured by Keen i Media camera operator and production assistant Kyle Redman-Carroll. The spot features Crystal McClain and Avery Lightbourne in the roles of customers and real-life Best Buy Furniture Sales Associate Althea Nixon.
PHOTO CAPTION: Best Buy Furniture chose Keen i Media to write and produce a new TV spot to promote their 14,000 sq ft showroom on Village Road. Shown in the photo (L-R): director Erik Russell; actors Avery Lightbourne & Crystal McClain; Best Buy Furniture sales rep (and now part-time actor!) Althea Nixon; and, camera operator & production assistant Kyle Redman-Carroll.
